The Augsburger Firmenlauf is a company run in Augsburg. 4000 runners from all companies of the city meet this certain day for a 5 km run.
Beginning from the logo, the whole visual concept is built up around one key element: The white shoe lace. A symbol for sport, being active, running and the whole spirit around the Augsburger Firmenlauf. The shoelace became a powerful metaphor for the event. This resulted in a series of posters with typical office objects surrounded by the Firmenlauf-Lace. The little texts beneath the objects remind everyone that on the 8th of May (f.ex.) Energy is not wasted by the lamps in the office but energy is used on the tracks by the runners.
The whole project was done together with Christoph Ohanian whereas the tv-spot was done with Max Mörtl.