Kafka-Tecleab III

For Kafka-Tecleabs third collection "The Black Issue" I redesigned the fashion labels visual identity by adding a new font, creating a new logo and a whole new website to strengthen the brands look. The logo reflects the geometrical shapes of the clothes for which the label is known for. At a second glance, one can make out the K and T of the labels name as a white reflection between the black shapes. Depending on the background you can see only black, only white or even both parts of the logo, which makes it interesting and almost mystic just as their clothes. The website works as a big white mood board, uniting both the work and the inspirations of the designers in one place. http://kafka-tecleab.de/ http://kafka-tecleab.de/theblackissue/

Art DirectionBrandingGraphic Design

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